»
Online advertising in China is registering double-digit year-on-year growth thus far in 2007 - and is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online’s AdRelevance service (1 U.S. dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts.
The value of online display advertising in China reached RMB 2.6 billion in the third quarter of 2007, an increase of 14 percent over the previous quarter.
Total online display ad value for the year to date is RMB 6.6 billion, Nielsen said - for each of the first three quarters: RMB 1.7 billion, RMB 2.3 billion and 2.6 billion, respectively (see chart).
The peak for online display advertising in China occurred in September, with RMB 1 billion recorded, the highest in the past nine months, according to Nielsen’s data.
“The online advertising market in China is booming and catching up fast with advertising in traditional media. Judging by its current growth rate, we anticipate that the year will finish not only achieving double-digit growth in online advertising, but also reaching the RMB10 billion mark in value terms,” said Sail Ma, analytic & research director, Nielsen Online, Greater China and Southeast Asia.
Among the Chinese online display ad data released:
“The market will continue to grow, with estimated ad value increasing close to RMB 3 billion as we enter the last quarter of the year, and contributing to an estimated full year spending of RMB 10 billion,” Ma said.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
