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Conde Nast has announced that it will shutter the 106-year-old House & Garden magazine, and will also end publication of the website, saying the title is no longer viable. The December issue will be the last.
Two weeks ago, the publisher of the magazine left to go to Glam Media, an online fashion and lifestyle company, writes Mediaweek. “With the unexpected departure of the publisher of the magazine, we decided to take a serious look and re-evaluate the title,” Chuck Townsend, president and CEO, Condé Nast, said in a statement.
House & Garden was shut down in 1993, but was revived two years later with a focus on a younger audience.
Through November this year, the title’s ad pages were down 0.3 percent to 798 versus the year-ago period, per the Mediaweek Monitor. Total paid and verified circ totaled 976,443 in the first half of the year, an increase of 6.9 percent, according to the Audit Bureau of Circulations. Yet the title faced stiff competition with a slew of new shelter magazines, including one from within. Conde Nast’s Domino launched in 1995, and has grown to a rate base of 550,000 and 638 ad pages year to date through November.
Meanwhile, Vogue spinoff Men’s Vogue, has seen success in part from its crop of shelter-related ads.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
