»
A new magazine is hitting the stands that will celebrate Jewish home, family and cultural life. Jewish Living takes the focus off of religion, placing it squarely on the cultural and seeking to “acknowledge and enrich” the changing lives of modern Jewish women and their families, according to ZS Publishing U.S. Inc.
The magazine hopes to offer inspirational style ideas and practical, how-to information on a wide range of topics.
The premiere issue has a rate base of 100,000, through a combination of newsstand distribution and pre-launch subscriptions sold to Jewish Federations in North America.
Jewish Living targets a well-educated, urban professional woman between the ages of 25-54 with a median household income of over $125,000.
Prior to joining Jewish Living, editor-in-chief Liza Schoenfein served as executive editor at Saveur and was the founding editor of Parenting.com. Kim Amzallag, publisher, was the luxury goods advertising sales director for Western Interiors, and also held positions at Brides, Travel and Leisure Golf, Saveur and GQ. Creative Director Carol Moskot is an award-winning art director formerly of Toronto Life.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
