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Arbitron Inc. today announced that Liberman Broadcasting - the largest privately held, minority-owned, Spanish-language broadcaster in the United States - has signed a five-year contract for Portable People Meter radio ratings services.
The agreement covers 16 Spanish-language radio stations in Dallas, Houston and Los Angeles.
Lenard Liberman, executive vice president of Liberman Broadcasting, said he is confident that the PPM system “will provide advertisers with persuasive evidence of the influence that Spanish-language radio has with Hispanic consumers.”
Over the next three years, Arbitron is scheduled to deploy the Portable People Meter ratings service in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
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