Internet-Connected Gas Pumps Give Directions via Google Maps
Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country.
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Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country.
Click to enlarge The New York Times Company today announced it has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company’s Regional Media Group content through word-of-mouth referrals from their friends.
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Hearst Magazines Digital Media, a unit of Hearst Magazines, today announced the full-scale format launch of TheDailyGreen.com, a resource for environmental news, tips and information.
Spanish-language cable TV advertising was up 75 percent in the first six months of 2007, compared to the same period last year, thanks in part to the addition of Fox Sports en Espanol.
For the 2007 holiday season alone, the average U.S. gift card purchaser expects to spend $203 on gift cards, up from $186 in 2006; moreover, retailers are seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes MarketingCharts, citing a recent study.
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Nearly half of marketers are likely to switch compensation methods for their agencies in the coming year, according to a new study from the Association of National Advertisers.
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Click to enlarge Within two months LIVE365 slipped two positions among the top music sites in minutes per visitor, per month, going from 23.1 minutes to 16.5 minutes in September, according to comScore Media Metrix, writes MarketingCharts.
Late night and daytime talk shows are now in repeats thanks to the TV writers strike, disrupting media buys and causing gnashing of teeth for media buyers, who fear that this is just the beginning of what could be a long, drawn-out process.
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Over the past year, the numbers of Britons visiting TV, video and movie websites was up 28 percent (from Sept. ‘06 to Sept ‘07) - while the total U.K. time spent on those sites was up 91 percent during the same period, according to (pdf) Nielsen Online, reports MarketingCharts.
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CPG searchers are much more likely to be “brand advocates” and share their recommendations with friends and family, according to additional findings released Tuesday by the Search Engine Marketing Professional Organization (SEMPO) from a joint study with comScore, Procter & Gamble and Yahoo, writes MarketingCharts.
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After a cryptic announcement two weeks ago, yesterday Facebook unveiled its online advertising ambitions.
BlackBerry devices, manufactured by Research in Motion (RIM), rank highest in overall customer satisfaction among business wireless smartphone users, according to the J.D. Power and Associates “2007 Business Wireless Smartphone Customer Satisfaction Study,” reports sister site MarketingCharts.
