»
The New York Times Company today announced it has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company’s Regional Media Group content through word-of-mouth referrals from their friends.
The NYTimes.com’s Facebook page (www.facebook.com/nytimes) goes live today and will allow users to interact and affiliate with The Times in the same way they interact with other user profiles. Users can sign on to the page as a fan and enjoy a variety of New York Times features such as top news, most emailed articles, video and The New York Times News Quiz. They can then share information about The Times with their friends and can recommend an article or a video, for example.
The Boston.com page also goes live today as does one of the Times Company’s Regional Media Group pages (Gatorsports.com/facebook).
Facebook announced today its new ad plan, which includes - in part - allowing brands to create their own Facebook pages. The branded pages are free, but companies can also buy banner ads that appear under feed items, with links to their profiles.
Brands have long attempted to build their own profile pages on Facebook, with no success getting past identity moderators.
“We expect our business profile page on Facebook and the ‘Beacon’ opt-in feature to position our content as top of mind among new and existing readers alike,” says Vivian Schiller, senior vp and general manager of NYTimes.com.
NYTimes.com is also using the Beacon opt-in feature in the hopes of bringing Times content to top-of-mind among new and existing readers. Beacon enables users to decide if they want to share their activities from other sites back to Facebook for distribution to their friends.
Beacon gives Facebook members, for example, the option to share their ratings of travel venues featured on NYTimes.com with their Facebook friends.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
