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‘Rachael Ray’ Snags ‘Everyday Food’ Publisher

Every Day with Rachael Ray has a new vp/publisher, as Anne Balaban, most recently senior vp/publisher at Everyday Food, takes on the role.

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CC Outdoor Earnings Soar 72 Percent, Thanks to Digital Billboards

Clear Channel Outdoor saw third-quarter earnings soar 72 percent. Company officials say the surge was due to the ability to charge more for its ad space after installing its digital billboard networks.

Writers Strike Puts Stranglehold on Local TV Market

If the writers strike goes on much longer, spot TV inventory, already tight, may simply be gone, some buyers believe.

Online Users Multitasking with Other Media - Especially TV

Internet users are multitasking more than ever by incorporating various media into an interconnected media experience - and watching television while online (58.3 percent of respondents) is the most common offline activity connected with internet consumption, reports MarketingCharts, citing a recent online survey by Burst Media.

Users Trust, Grow More Comfortable with Web 2.0 Tools

More than 36 percent of web users “highly trust” the information they receive from friends and acquaintances in their online social networks, according to a new social internet survey by Faves.com (formerly BlueDot.us); that number jumps to 90 percent when including those that “moderately trust” their social network contacts, writes MarketingCharts.

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Boomers Help Increase Comparison-Shopping Traffic 56 Percent

Leading comparison-shopping websites’ market share of visits was up 56 percent for the week ended Nov. 3, 2007 compared with the year-earlier period, receiving a boost from baby boomers, according to a Hitwise analysis of the custom category of sites, writes MarketingCharts.

Europe Internet Audiences Jump - Russia Grows Most, Nordics Most Active

Europe recorded its largest-ever internet audience in September, reaching 226.7 million unique visitors age 15 or older; that’s a 5 percent year-over-year increase, according to a comScore World Metrix study into the online habits of European internet audiences, writes MarketingCharts.

Online Ad Spending to Reach $42B by 2011 - Budget Shift to Accelerate

Advertisers are well on the way to spend $21.4 billion on the internet in 2007, according to eMarketer’s new online ad spending report, “U.S. Advertising Spending,” which also projects that by yearend 2011 spending on online advertising will reach $42 billion, reports sister site MarketingCharts.

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B2B Journalists: Blogs, other Online Sources More than OK to Use

More than 8 of 10 business journalists (84 percent) say they have used or would use blogs as primary or secondary sources for articles, according to the “2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0″ by marketing consultancy Arketi Group, reports MarketingCharts.

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Study: P2P Music Downloads Actually Increase Music CD Sales

Contrary to the music industry’s assertions, peer-to-peer (P2P) file-sharing does not have a negative affect on the legal purchasing of music, according to a study commissioned by the Canadian government ministry Industry Canada, writes sister site MarketingCharts (via Kapica’s Cyberia).

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Freeloaders Outnumber Paying Downloaders of Radiohead’s ‘In Rainbows’

The online release of Radiohead’s “In Rainbows” album has challenged the music industry’s traditional distribution and sales model by allowing consumers to determine the price they are willing to pay; a comScore study looks at downloads and online sales of “In Rainbows,” writes MarketingCharts.

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Holiday Gift-Buying to Hold Steady, Despite Lower Spending Overall

While many Americans say they intend to spend less this holiday season, spending on gifts is expected to hold steady and the number of gifts consumers plan to give is up compared with 2006, according to the 22nd “Annual Holiday Survey” of retail spending and trends, released by Deloitte, reports sister site MarketingCharts.

SeeSaw Study: Digital Signs Compelling, Not Annoying

Digital signage is more compelling and less annoying than many other forms of paid media, according to a study conducted on behalf of digital out-of-home media company SeeSaw Networks.

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