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Digital signage is more compelling and less annoying than many other forms of paid media, according to a study conducted on behalf of digital out-of-home media company SeeSaw Networks.
Internet promos are the most annoying type of ad messages, per 67 percent of respondents, according to the survey (via Adweek). Newspaper ads were the least annoying, with 23 percent of respondents choosing that form of media. Digital signage scored slightly higher than that, at 26 percent.
When it comes to sparking interest, digital signage topped all other forms of media, at 53 percent. TV followed, at 51 percent. Sixty-three percent of respondents said digital signage “catches attention;” 58 percent said traditional billboards do, and 57 percent said magazines do.
Consumers also say they take action based on what they see on digital networks; 36 percent of the general adult sample and 51 percent of the 18- to 24-year-old sample took action as a result of the ads they saw.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
