Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits, writes MarketingCharts.
The IBM Global Business Services report, “The End of Advertising as We Know It,” forecasts greater disruption for the advertising industry in the next 5 years than in the previous 50.
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Though the broadcast networks had estimated that a backlog of finished scripts could beef up the number of completed episodes and keep series on the air until early 2008 despite the writers strike, numerous show runners are refusing to supervise non-writing services on their programs.
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The National Association of Broadcasters is sending a stuffed duck to every member of Congress, along with an ad that begins, “If it walks like a duck, and swims like a duck and quacks like a duck… well, you know.”
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A new magazine focusing on the Southern woman is launching in October. Southern Beauty magazine aims to unfold Southern charm in a format that is “stylish, yet inviting - hallmark attributes of a true Southern beauty,” according to a release.
Levy Publicis chairman-CEO Maurice Levy believes that advertising budgets are not big enough to support the rapid expansion of online advertising services, and that the industry is approaching the hyper-inflated economics that led to the dot-bust in 2000. He says that too many companies are chasing too few dollars.
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A variety of factors - including last year’s makegoods spilling over into this season, the writers strike, and live program ratings that are down about 10 percent - have contributed to scarce inventory in the fourth quarter and a feeling of anxiety among buyers.
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The Twin Cities have been engaged in a debate over how they should regulate digital billboards; last week, the St. Paul planning commission reached a recommendation that will allow the new boards to be installed, provided that several “old-fashioned” billboards come down for every digital sign that is built.
Growth in the enterprise mobility market has been slower than anticipated - and although there are many planned investments across surveyed regions and industries, the market is beginning to saturate in some geographic regions, according to a new report by Datamonitor, writes MarketingCharts.
TV Guide announced today that it has signed syndication agreements with the Minneapolis Star-Tribune, Variety, the Seattle Post-Intelligencer and Voxant. The Star-Tribune agreement marks TV Guide’s first for the print version of a newspaper.
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October traffic to the top 25 social networks, such as Facebook, Bebo and MySpace, accounted for 5.17 percent of all U.K. internet visits, compared with 4.98 percent for the “Computers and Internet - Email Services” category, such as Hotmail, Yahoo Mail and Gmail, according to Hitwise, writes MarketingCharts (via ResearchRecap).
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Achieving a successful creative career is more complicated than in years past, a new survey suggests: 85 percent of advertising and marketing executives polled said their profession is more demanding now than it was 10 years ago, according to a poll by The Creative Group, writes MarketingCharts.
Greater Media will purchase Lincoln Financial Group’s News/Talk simulcast WBT-AM & FM and Talk/AC WLKN Charlotte for $100 million in cash, writes Radio Ink.
New York’s WPAT 93.1, a Spanish-language adult contemporary radio station, was ranked No. 7 in Arbitron’s summer ratings, but plummeted to No. 19 in October when measured using the PPM. Sister station WSKQ 97.9 also dropped, from No. 4 to No. 7.
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