»
Levy Publicis chairman-CEO Maurice Levy believes that advertising budgets are not big enough to support the rapid expansion of online advertising services, and that the industry is approaching the hyper-inflated economics that led to the dot-bust in 2000. He says that too many companies are chasing too few dollars.
Speaking at the Monaco Media Forum over the weekend, Levy called Microsoft’s $240 million investment in Facebook “insane,” and said (via MediaPost and the Financial Times) that, “Far too many people are building plans based on advertising, and they may well be disappointed because there is not enough money for everyone.”
In particular, Levy pointed to the social networking craze, saying that Microsoft’s purchase of 1 percent of Facebook was unbalanced relative to the potential advertising value. He believes that the investments in online social networks have yet to be proven by practical ad models.
Levy did say, however, that he believes web advertising will continue to grow strongly - at the expense of other media - even in an economic slowdown.
Publicis purchased online advertising specialist Digitas for $1.3 billion earlier this year.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
