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The Twin Cities have been engaged in a debate over how they should regulate digital billboards; last week, the St. Paul planning commission reached a recommendation that will allow the new boards to be installed, provided that several “old-fashioned” billboards come down for every digital sign that is built.
The proposal is patterned after a nearby Minnetonka ordinance, writes the St. Paul Pioneer-Press. Minnetonka, which at first refused to power digital billboards built by Clear Channel, came to a settlement with Clear Channel in court which requires the outdoor company to remove two traditional billboards for every new digital one.
St. Paul’s proposal calls for 4 to 6 square feet of traditional billboards to be removed for every square foot of digital billboard space. The signs would only be allowed along freeways.
The compromise was reached because banning the signs completely would only lead to legal challenges from billboard companies, a commission spokesperson said.
After the first digital billboard appeared last winter along Interstate 94, the council banned them for one year. That moratorium expires Jan. 23. The issue now goes to the full Planning Commission and City Council.Eagan, which had passed a similar ban, lifted the ban last month after inking new standards.
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