»

‘TV Guide’ Inks First Syndication Pact for Listings Grid in Newspaper

TV Guide announced today that it has signed syndication agreements with the Minneapolis Star-Tribune, Variety, the Seattle Post-Intelligencer and Voxant. The Star-Tribune agreement marks TV Guide’s first for the print version of a newspaper.

The Star-Tribune and Variety will have the right to use the branded TV Guide listings grid; the Star-Trib will use the grid in both print and electronic versions, while Variety will use the grid on Variety.com, according to TV Guide International.

The Star-Tribune recently discontinued its TV listings book. The paper is entering a marketing partnership to sell TV Guide magazine to subscribers who desire a stand-alone TV listings source.

The Seattle Post-Intelligencer will feature TV Guide’s branded editorial content on the front page of seattlepi.com and in seattlepi.com’s entertainment section.

Voxant will make TV Guide Online’s editorial feeds, such as Interviews & Features, as well as its full broadband video lineup, available on its online syndication network at www.voxant.com.

TV Guide also recently announced syndication agreements for its various products and services with Glam Media, Clear Channel Communications, the New York Post, Infospace, Mediacom Communications, Insight Communications, Fox Interactive, IGN Entertainment and the Fox Television Station Group, among others.

Radio read more like this »

Rush Limbaugh Renews Contract w/Premiere and CC Radio

Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.

The deal also includes…

Print read more like this »

WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June

WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.

Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…

Outdoor read more like this »

Game-Day Pudding Works Well at Shea; Some Fans Grumble

Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…

Television read more like this »

U.K. 2008 Ad Spend Growth Revised Downward to 4%

Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…

Interactive read more like this »

Direct Partners: Email Top DR Tool for Big Biz

Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).

The survey…

Direct read more like this »

Spam Still a Problem; ‘Finance’ Tops Spammers’ Favorite Topics

 Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).

For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…

MARKETING JOBS