Thirty-seven percent of shoppers intend to hit the stores the day after Thanksgiving, according to a new poll from Moritz. That number is up 3.4 percent from its survey last year.
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Reebok is jumping into branded entertainment, running a celebrity interview series, Framed, on the IFC cable channel, and embedding products directly into the program.
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A new breed of online shopper - the “Social Researcher,” who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions - is the focus of a recently completed study by the e-tailing group, writes MarketingCharts.
Sirius and NYU Medical Center are launching “Doctor Radio” a 24/7 radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the psychological.
Rupert Murdoch said today that he plans to make access to the Wall Street Journal’s website free. The move will be able to bring in more advertising, as instead of having 1 million subscribers, it will have “at least 10 million to 15 million, in every corner of the earth,” he said.
Special Sirius and XM shareholder meetings today are expected to result in approval of the proposed merger of the two satellite radio companies, but approval of regulatory bodies is still very much in doubt.
A general climate of discontent with the current state of media among advertisers may lead to big-brand marketers shifting large portions of their budgets - as much as 50 percent to 60 percent - online, says Nick Brien, worldwide CEO of Universal McCann.
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About 73 million U.S. households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board, which said the proportion of the U.S. population with discretionary income has increased to nearly 64 percent, up from 52 percent in 2002, writes MarketingCharts.
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Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006 - announced the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), reports MarketingCharts.
Advertisers have the opportunity to reach shoppers during the holiday season by placing a promotion on the envelopes in which in-store photo shops place prints for their customers.
Retailers must change their marketing strategies if they hope to increase market share of private-label products, according to a new report from Information Resources, Inc.
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A bright side to the drama and comedy writers strike - which has caused shows like 24 to be postponed and has sent late-night talk shows into repeats - has been that at least news shows could continue unhampered. But it is beginning to look as though news writers may soon strike, as well.
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Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, “Aging in Place in America,” commissioned by Clarity and The EAR Foundation, which also found that the baby boomer children of seniors also fear for their parents, writes MarketingCharts.
