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Reebok is jumping into branded entertainment, running a celebrity interview series, Framed, on the IFC cable channel, and embedding products directly into the program.
The show will run for six episodes, writes The New York Times. In each, an athlete who endorses Reebok footwear and apparel will be interviewed by a celebrity.
In addition to being able to engage with viewers on a deeper level than the typical television spot, Reebok likes the branded entertainment idea because it helps deepen relationships with its superstar endorsers.
“We have a lot of great assets, athletes competing globally,” says Todd Krinsky, vp for sports and entertainment marketing at Reebok. “We’re trying to find a platform to tell their stories as well a vehicle to communicate what the brand’s about.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
