»
Retailers must change their marketing strategies if they hope to increase market share of private-label products, according to a new report from Information Resources, Inc.
The report, titled Private Label 2007-U.S. and Europe: Retail Branding Strategies Capture Market Potential, says that while most U.S. households buy some private-label products, penetration is low on a category-by-category basis, writes MediaPost. Few households buy large quantities of private-label products, and about one-quarter of private-label buyers drive 50 percent of sales.
Private-label sales also decrease with higher-income shoppers.
About 70 percent of private-label sales are in only 20 categories, with butter, gastrointestinal tablets, pasta, and cups and plates all seeing growth.
Grocery stores and chains have the largest share of the market, but club stores like Costco are seeing the highest growth.
In order to grow to its potential, private label merchandisers should invest in spending on innovation in product, merchandising and packaging, according to the report. They should also expand, not only into other product categories, but into multi-tiered offerings, such as offering value and premium brands.
Investing in point-of-purchase merchandising and using their best-known brands as umbrella brands for packaging could also improve penetration.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
