Though some 59 percent of seniors marketers acknowledge that their website is “critical” to their global brand and marketing strategy, they say nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a new survey.
Don Imus, who is making his return to radio on Dec. 3 on WABC-AM, has also penned a deal to return to television, with a simulcast on RFD-TV.
Targeting the red-hot $11 billion personal-development industry, Success Magazine will relaunch in March 2008 with a new owner and publishing team.
Los Angeles Galaxy hottie David Beckham has signed an endorsement deal with Giorgio Armani, to become the new face of Armani’s Emporio underwear line.
Gas Station TV is expanding its viewing experience beyond the pump by moving inside the convenience store, launching an in-store pilot at select Sunoco stations.
Most retailers have come to realize the importance of customer service and are being proactive in removing barriers to their ability to deliver a superior shopping experience, according to a recent benchmark survey, “The State of Retail Workforce Management,” writes MarketingCharts.
GM will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.
Whereas total retail spending for the holiday season will likely be up only slightly from year-ago levels in the U.K., France and Germany, online spending there is expected to grow strongly, according to a comScore study of the online shopping plans of European consumers, reports MarktingCharts.
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Prime time ratings could slip by as much as 9 percent by the end of the season, and by 13 percent by the end of May, if the strike continues, believes Steve Sternberg, executive vice president of audience analysis for Magna Global USA.
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Despite economic pressures on its core customers, Wal-Mart is predicting that its price-focused strategy will pay off in upcoming months, with fourth quarter earnings likely coming in at the higher end of earlier estimates.
In-game ad firm Massive Inc. has scored deals to sell ad inventory in Activision’s record-setting game Guitar Hero III: Legends of Rock.
Based on the recommendations by a committee consisting of publishers and advertising executives, the Audit Bureau of Circulations will change the way newspaper circulation is counted.
