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Don Imus, who is making his return to radio on Dec. 3 on WABC-AM, has also penned a deal to return to television, with a simulcast on RFD-TV.
The seven-year-old cable and satellite station caters to viewers with homes on the range, writes the AP. Imus’s show will be simulcast on weekdays from 6-9 a.m., and will be rebroadcast each evening. It will also be available via on-demand services.
Imus signed a five-year agreement with RFD, which is in 30 million homes. The station caters mostly to rural audiences with shows like The Cattle Show and National Tractor Pulling. “Don’s passion and understanding of rural America fits in so well with our ongoing effort to bridge city and country folks with this channel,” Patrick Gottsch, founder and president of the Rural Media Group, is quoted as saying.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
