»
Prime time ratings could slip by as much as 9 percent by the end of the season, and by 13 percent by the end of May, if the strike continues, believes Steve Sternberg, executive vice president of audience analysis for Magna Global USA.
By January the ratings decline could be about 5 percent, reaching 8 percent by March, Sternberg says (via MediaPost). Sternberg predicts a steeper decline in April and May because those are the months that networks traditionally beef up original programming. Repeats could be particularly harmful during those months.
In 1988, during the last television writers strike, ratings sank 9 percent. At the time, there were fewer TV alternatives for viewers to choose from.
What could help this time around, however, is the fact that viewers are accustomed to reality programming, which can be staffed by non-union writers. Too, viewers are accustomed to more reruns than they were in 1988. Back then, networks ran an average of 14 percent of prime time schedules with reruns. In the last three seasons, that percentage is up significantly, to 36 percent reruns.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
