U.S. consumer confidence reached its lowest level in more than two years amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, writes MarketingCharts.
email this
permanent link
SPMG has pulled together a group of 100 newspapers, called the Premier 100, targeted to senior citizens.
A new initiative from Britain’s Royal Mail is encouraging businesses to incorporate a scent, taste or sound in their direct mail packages.
email this
permanent link
FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box.
MeritDirect has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years, Seton has been a leader in safety and identification products.
CBS Outdoor and CBS Interactive have partnered for an ambitious Wi-Fi project that will allow advertisers to reach midtown Manhattanites and visitors on a large scale.
email this
permanent link
MySpace.com again tops the rankings of top U.S. social-networking sites, with more than 58.8 million unique visitors in October, according to custom lists of top U.S. social-networking sites and blogs compiled by Nielsen Online, reports MarketingCharts. Google’s Blogger remains atop blog site rankings with 34.1 million visitors.
Real estate advertisers who place their ads in certain local papers will have the opportunity to post their listings on real estate website Zillow.com, thanks to a partnership between Zillow and 11 newspaper companies.
email this
permanent link
Retail e-commerce (non-travel) increased 19 percent compared with Oct. 2006 levels and reached nearly $10 billion (excluding auctions and large corporate purchases), according to comScore’s U.S. e-commerce spending figures for October, writes MarketingCharts.
email this
permanent link
After three years of Super Bowl advertising, Diamond Emerald Nuts plans to forego ads during the big game, and instead do events around the game.
Rupert Murdoch has plans to push the Wall Street Journal farther into the fields of politics, culture and national affairs, areas long-dominated by The New York Times.
email this
permanent link
With Dow Jones now controlled by Rupert Murdoch and his News Corp., Pearson’s Financial Times may be threatened in Europe, said Pearson finance director Robin Freestone, during a Morgan Stanley Media, Telecoms and Technology conference.
email this
permanent link
