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SPMG has pulled together a group of 100 newspapers, called the Premier 100, targeted to senior citizens.
The group of papers, coming from 40 states and 80 MSAs, is being fully audited, with the audit to be completed by the end of this quarter, according to SPMG.
The Premier 100 provides a “targeted, quality environment” designed to reach the affluent, mature demographic, says Trevor Hansen, CEO of SPMG. The newspapers have agreed to an editorial calendar program, called Living Happy, Living Healthy, which offers advertisers the chance to reach seniors in conjunction with editorial content about themes central to senior living: heart health, diabetes/pain management, and healthy living. The topics will be featured in the Premier 100 newspapers beginning in 2008, in two-month intervals throughout the year.
The mature market turns to newspapers for news and information more than any other demographic, according to SPMG. Mature newspapers specifically target this segment by addressing the issues and concerns that affect them most.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
