The U.S. Postal Service’s Board of Governor’s announced that postal rate increases will follow the Postal Reform bill passed 11 months ago, which means that future prices will be tied to the rate of inflation.
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In a bid to reach a broader audience that perhaps has not had the chance “to experience Starbucks,” according to CEO Jim Donald, the coffee powerhouse is moving into TV advertising for the first time.
Chief marketing officers at leading U.S. retailers estimate that sales on “Black Friday” (November 23 this year) will account for 15 percent of their total holiday revenue in 2007 and online sales on “Cyber Monday” (the Monday after Thanksgiving) will account for 12 percent of holiday season internet sales, according to a BDO Seidman study, reports MarketingCharts.
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EmailStatCenter.com has released results from its “First Annual State of Email Metrics” survey; sponsored by Campaigner, the study measures interactive marketing professionals’ views on email-marketing metrics and the challenges and focus areas for 2008, writes MarketingCharts.
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DoubleClick Performics has released indexed data illustrating online buying patterns for the holiday season as a whole and for various days of the week, including Black Friday and the “Cyber Monday phenomenon” - a series of them, rather than a single Cyber Monday - writes MarketingCharts.
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The radio industry is looking at a decrease in October revenue of 4 percent to 6 percent, year over year, according to CL King analyst Jim Boyle.
The media that B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, writes B-to-B Magazine (via MarketingCharts).
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Entravision is “exploring strategic alternatives” for its Vista Media outdoor division. Vista’s more than 10,000 outdoor ad faces are concentrated mainly in New York and Los Angeles.
The winter issue of T: Travel, The New York Times Style Magazine’s travel issue, pulled the highest number of ad pages for any travel issue to date.
Mobile instant-messaging (IM) is growing among IM users, especially teens, according to the second annual “AP-AOL Instant Messaging Trends Survey,” which found that 25 percent of respondents send IMs from their cell phones, including one in three (32 percent) teens, reports MarketingCharts.
African-Americans say the values of middle class and poor blacks are diverging, and many also say blacks can no longer be thought of as a single race because of greater diversity among their community, according to a new Pew Research Center survey, writes MarketingCharts.
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Spending on word-of-mouth marketing jumped 35.9 percent in 2006 to $981 million and is expected to top $1 billion in 2007, making it one of the fastest growing alternative media segments.
CNN has announced its biggest expansion of international newsgathering resources in the cable network’s history; the initiative includes increasing global correspondents and making major investments in CNN’s International Newsource and in-house wire operations.
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The writers strike has caused NBC’s Bionic Woman to shut down production.
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