Cyber Monday - the busiest shopping day online - will fall on December 10 this year, according to Atlas Institute’s seventh annual Holiday Online Shopping Report.
CBS News employees, represented by the WGA East, have approved a strike authorization vote. The employees have been working without a contract for more than two years.
email this
permanent link
Estée Lauder-owned beauty brand Aveda’s 2008 campaign will focus on the company’s green credentials, Brandweek reports (via Environmental Leader).
XM Satellite Radio is offering a promotion that will give three free months of service to anyone who has purchased an XM radio at retail and who has not yet activated the radio - or who once was a subscriber but no longer has an active subscription.
The beginning of a new year is always a busy time at health and fitness clubs, as people make new resolutions or reconfirm their commitments to work out. Several companies offer advertisers a way to reach out to those consumers via large screens on the walls and smaller screens mounted on individual pieces of workout equipment.
NBC Universal and Procter & Gamble have teamed to create a portal for pet lovers; the result looks something like Yahoo or AOL for pet owners, with quite a bit of Web 2.0 sensibility thrown in.
Teens overwhelmingly cite convenience - not the “coolness factor” - for having and using cell phones, and they’ve begun to download and watch videos on their phones, according to recent results from the OTX (Online Testing eXchange) Teen Topix study that looks into the lives of 13-17-year-olds, writes MarketingCharts.
email this
permanent link
Some 85 percent of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place, and over half (55 percent) would help a brand “promote” a product if a good cause were behind it, according to a nine-country survey of consumers, reports sister site MarketingCharts.
In Touch Weekly’s single-copy sales were at least 25 percent down from their 1.3 million average for the first half of 2007, following a price increase.
Media buyers are saying they are about a month away from asking broadcast networks to either renegotiate their upfront deals or give them cash back, if the strike continues.
email this
permanent link
Traffic to Black Friday advertising websites is increasing earlier in 2007 than it did in 2006, with traffic up 52 percent for the week ended Nov. 10 compared with the year-earlier period, according to Hitwise, reports MarketingCharts.
email this
permanent link
While the WGA intends to continue picketing and other strike-related activities, the WGA and the Alliance of Motion Picture & Television Producers plan to resume contract talks November 26.
email this
permanent link
Rodale’s Women’s Health, which launched last year, saw ad pages grow 46.6 percent in the third quarter. Men’s Health ad revenue rose 12.3 percent, while Best Life, a relatively new men’s lifestyle magazine saw ad revenue grow 27.8 percent.
A secret monitoring of more than 3,000 retail stores by wireless security company AirDefense Inc. found that half of those stores use wireless data systems that are vulnerable to hacking.
email this
permanent link
