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In Touch Weekly’s single-copy sales were at least 25 percent down from their 1.3 million average for the first half of 2007, following a price increase.
Two weeks ago, the title increased its price from $1.99 to $2.99, writes Mediaweek. Life & Style Weekly also raised its price by a dollar, to $2.99, and single-copy sales were down at least 10 percent from its first-half average of 744,294, according to estimates provided by three industry sources.
The slip might not be simply because of the price increase, as fall is generally a slow time for celebrity weekly newsstand titles. However, newsstand sales for other celebrity titles have stayed relatively flat.
Celebrity magazines went through a slew of price increases earlier this year. The U.S. edition of OK increased its price, as did Us Weekly.
Some of the rate hikes have been seen as risky within the industry, as celebrity titles tend to rely on low cover prices to support single-copy sales.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
