In response to a letter from broadcasters demanding that Arbitron fix the low sample sizes among young demographics in the PPM ratings service, the measurement company has sent a letter of its own, inviting the broadcasters to a sitdown to discuss exactly what it is the companies require in a new service.
Nickelodeon and Cartoon Network are all but sold out for the weeks leading up to the holiday; Cartoon Network withheld a small percentage of fourth-quarter inventory during the upfront, to make it available for scatter.
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Last weekend, about 100,000 Best Buy employees participated in a rehearsal for Black Friday, complete with long lines and problematic shopping scenarios.
Americans’ favorite leisure-time activities are reading, TV-watching and spending time with friends and family - the same top three as in 2004, but with lower percentage of people citing them, according to a Harris Poll, writes MarketingCharts.
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Borders bookstores are climbing aboard the in-store TV bandwagon. The company has installed 60 screens to date, and will begin testing serving ads and content via TV in Southern California.
More than 4 in 10 U.S. consumers (44 percent) say they plan to shop on the day after Thanksgiving - “Black Friday” - and more than half say they rely on advertising and word-of-mouth for information on products, according to the findings of an Accenture survey, reports MarketingCharts.
Google accounted for 64.49 percent of all U.S. searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65 percent, 7.42 percent and 4.76 percent of searches, respectively, according to Hitwise, sister site MarketingCharts reports.
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A new media channel that delivers news and advertising to business professionals at their workplace is highly effective in reaching influential purchasing decision-makers, according to a recent Arbitron study conducted for The Wall Street Journal Office Network, writes MarketingCharts.
Visa’s media review has been narrowed to Omnicom’s OMD and WPP’s Mediaedge:cia, say sources. Aegis and Starcom MediaVest were eliminated in the semi-final round.
Forget Forbes, Fortune and The Wall Street Journal. According to the most recent MRI data for Fall 2007, inflight magazines regularly get more time with the nation’s top earners.
In a community where the value of word-of-mouth reigns supreme, the gaming demographic is becoming increasingly recognized as being made up of influencers by retailers. And gamers don’t just influence gaming-related purchases, but general product purchases, as well.
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U.S. retail e-commerce sales for the third quarter, adjusted for seasonal variation and holiday and trading-day differences but not for price changes, was $34.7 billion - an increase of 3.6 percent (±0.8 percent) from the second quarter - according to estimates from the Census Bureau of the Department of Commerce, reports MarketingCharts.
Coors Field, with its larger number of display locations for sponsorship messages, delivered 2.4 billion total televised impressions for its top five sponsors during Game Four of the World Series, whereas Fenway Park delivered 791,000,000 for its top five sponsors during Game Two.
