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In response to a letter from broadcasters demanding that Arbitron fix the low sample sizes among young demographics in the PPM ratings service, the measurement company has sent a letter of its own, inviting the broadcasters to a sitdown to discuss exactly what it is the companies require in a new service.
Bob Neil, president and CEO of Cox Radio, responded (via Mediaweek), “We don’t need to have a meeting. We need to see a comprehensive plan that describes how, and when Arbitron will begin to start hitting their sample targets…. I’ve had many of these meetings with Arbitron people over the years and it’s been a gigantic waste of time.”
The PPM service is currency in Houston and Philly, and went live in New York last week. The demographic samples in Houston are on target, but are low in Philadelphia and New York.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
