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Forget Forbes, Fortune and The Wall Street Journal. According to the most recent MRI data for Fall 2007, inflight magazines regularly get more time with the nation’s top earners.
Hemispheres, reaching an audience of 2.2 million monthly readers, has the highest median household income of any national publication, at $123,233. The new numbers reflect a readership growth of 21 percent in the last five years, with a 22 percent growth in top management readership. The median reading time for Hemispheres is 26.8 minutes per issue, the longest reading time among all inflight and all national travel magazines, according to Hemispheres publisher Pace Communications.
Delta Sky has the fastest growing audience among all inflights, business, epicurean, men’s, women’s an travel titles, with a 20 percent growth in readership between MRI Spring 2007 data and MRI Fall 2007 data, and 32 percent growth over the last five years. It also has a greater monthly readership than any other inflight, with 3.8 million readers.
Southwest Airlines Spirit has the second-largest readership among all inflights, with 3.2 million monthly readers. Readers have a median personal income of $67,888.
U.S. Airways Magazine has the third-largest readership among all inflights, with 3 million monthly readers. It has increased its readership by 100 percent, according to comparison between MRI Fall 2007 and MRI Fall 2006 data.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
