Fox Takes First Nov. Sweeps since ‘98
Fox, the only network showing year-to-year gains during the fourth quarter, has won a week of November sweeps for the first time in nine years.
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Fox, the only network showing year-to-year gains during the fourth quarter, has won a week of November sweeps for the first time in nine years.
NBC Universal has completed its acquisition of Oxygen and, as expected, has handed oversight of the property to Bravo president Lauren Zalaznick.
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Shares of Aegis Group, Interpublic, Omnicom, Publicis and WPP have slipped, falling to the low end of their 52-week trading range due to concerns over a potential U.S. economic recession.
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Online shopping’s primary appeal is its convenience - the ability to shop anytime during the day - according to 81 percent of nearly 1,000 respondents to the Nielsen Online Pre-Holiday Survey, which was fielded online, reports MarketingCharts.
Campbell Soup Company’s Pepperidge Farm is launching a new campaign with the theme “Connecting through Cookies.”
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