»
Shares of Aegis Group, Interpublic, Omnicom, Publicis and WPP have slipped, falling to the low end of their 52-week trading range due to concerns over a potential U.S. economic recession.
Omnicom, the world’s largest advertising services agency, closed yesterday at $47.46, near its 52-week low of $45.82; Banc of America recently downgraded stocks to a “sell” recommendation, writes MediaPost.
Interpublic, which was downgraded from neutral to buy, closed yesterday at $9.03, near the 52-week low of $8.69.
WPP Group, the world’s largest media buyer, closed at $60.41, near the low of $59.31, while Publicis closed Tuesday at $34.95, near the low of $34.15.
The slippage reflects economic uncertainties and some effects of the TV writers strike.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
