XM Satellite Radio is reaching out to the teen pop crowd with a new weekly show. Pop heartthrobs The Jonas Brothers will host their own limited edition music series on XM Radio beginning November 23.
According to a recent analysis by Magna Global, the five networks lost an average of 13 percent in ratings, when examining program ratings with three days of DVR playback versus commercial ratings with three days of DVR playback.
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While many are already in line at their local Wal-Mart, citizens of massively multiplayer online game Maple Story are preparing for the virtual world’s first Black Friday.
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A combination of unseasonable weather, subprime-mortgage and Wall Street woes, and higher oil prices have conspired to diminish consumers’ planned holiday spending, according to a Brand Keys consumer-spending study, reports MarketingCharts.
The importance of mobile phones continues to increase among all age groups - as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study by the Mobile Marketing Association (MMA), reports MarketingCharts.
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Nielsen Business Media’s Adweek has announced that it plans to enhance its website while reducing its print frequency from 47 issues a year to 36.
