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Black Friday Hits Virtual World

While many are already in line at their local Wal-Mart, citizens of massively multiplayer online game Maple Story are preparing for the virtual world’s first Black Friday.

Maple Story’s profits primarily come through the sale of virtual goods, writes MarketingVOX.

Sales will run throughout the weekend in two- to three-hour intervals. Though virtual, sale items come in limited quantities, so Maple is urging members to show up early, according to Joystiq.

Earlier this month, a teen was arrested for stealing virtual goods from fellow residents of Habbo Hotel.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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