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According to a recent analysis by Magna Global, the five networks lost an average of 13 percent in ratings, when examining program ratings with three days of DVR playback versus commercial ratings with three days of DVR playback.
ABC lost 12 percent, Fox lost 13 percent, CBS lost 14 percent, NBC lost 15 percent and CW slipped 17 percent, writes MediaPost.
The numbers are double the rate of ratings lost between live program ratings versus live commercial ratings, which come in at 6 percent.
The show that fared worst in retaining viewers during commercials was NBC’s Heroes, which fell 25 percent. The best was Fox’s King of the Hill, which lost only 1 percent.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
