Advertising expenditures for newspaper websites increased 21.1 percent, to $773 million, in the third quarter compared with the year-earlier period, according to preliminary estimates from the Newspaper Association of America (NAA), reports MarketingCharts.
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As various retail categories gained in the run-up to the holidays, in October the top 10 web properties remain unchanged from September, and Yahoo Sites again topped the rankings, with 137 million visitors, according to the comScore Media Metrix monthly analysis of activity at top U.S. online properties, reports MarketingCharts.
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Arbitron announced today that it will delay the commercialization of its Portable People Meter (PPM) radio ratings service in nine markets: New York, Nassau–Suffolk and Middlesex–Somerset–Union will be delayed by nine months; Los Angeles, Riverside and Chicago by six months; and San Francisco, San Jose and Dallas by three months.
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A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products, writes MarketingCharts.
ComScore Media Metrix is predicting Cyber Monday sales of $700 million, far surpassing the $608 million from last year’s Monday following Thanksgiving.
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Beginning over the Thanksgiving holiday, a new program from InterAir Media allows advertisers to place their logos on the exteriors of airplanes near the doors. Passengers see the logo as they board.
Declines in television viewing in the 18-49 demo have been “awful” during the November sweeps, according to Lyle Schwartz, executive vp and director of broadcast research for Group M. The slide has been particularly steep for NBC.
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Rupert Murdoch’s News Corp. may buy professional social networking site LinkedIn.
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