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Declines in television viewing in the 18-49 demo have been “awful” during the November sweeps, according to Lyle Schwartz, executive vp and director of broadcast research for Group M. The slide has been particularly steep for NBC.
NBC averaged 8.3 million viewers per night, down from 10.7 million last November, during the first 19 days of sweeps, and the network’s 18-49 rating is off 18 percent from last year, writes Media Life.
In the upfront, some buyers gave NBC “the benefit of the doubt,” said an agency executive who would not speak for attribution. “If these huge ratings declines continue, we will have to look at NBC with a more jaundiced eye.”
Across all networks, adults 18-49 are down between 13 and 21 percent, and total viewers have been off between 800,000 and 2.4 million per night.
Fox is averaging a 3.5 rating in the demo, up 17 percent over last year and 0.3 percent behind first-place ABC. For the week ended Nov. 18, it won a sweeps week for the first time since 1998. The network is the favorite to win the demo again this year, Schwartz says.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
