‘Garden & Gun,’ ‘Portfolio’ Take Top MIN Honors
The Media Industry Newsletter magazine has named Garden & Gun (a magazine the whole family can enjoy) as the second hottest launch of the year.
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The Media Industry Newsletter magazine has named Garden & Gun (a magazine the whole family can enjoy) as the second hottest launch of the year.
Clear Channel Radio’s Total Traffic Network is expanding its delivery of real-time traffic data on December 1 with the addition of 10 new markets. Coverage will now span 80 metropolitan areas.
TBS’s heavily promoted premiere of Frank TV dew huge ratings, but the big numbers may have as much to do with the fact that it aired opposite late night talk show repeats as with the ads that aired during coverage of the Major League Baseball postseason.
Online retailers are neglecting the customer experience, instead focusing too much on innovation as they ignore the basics - therefore leaving money on the table - according to Future Now’s “2007 Retail Customer Experience Study,” writes MarketingCharts.
NBC will begin selling ad placements on TiVo, offering advertisers the opportunity to include “tags” that viewers can click on with their remotes when watching a commercial. Clicking the tag gives them more information about the advertiser.
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The New York Times has included an extra page in the Op-Ed section for the last three Sundays. Editor of the Op-Ed page, Andrew Rosenthal, says the move was made to compensate for lost space when the paper was shrunk to a smaller width last summer.
By the end of October, Fox had sold 56 of the 63 in-game 30-second spots for its coverage of the Super Bowl; now, only two units are left, and the network is expected to hold onto those until closer to the game.
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The vast majority of consumers who post online reviews are overwhelmingly motivated by goodwill and positive sentiment, according to a Bazaarvoice survey conducted by the Keller Fay Group, which surveyed some 1,300 online reviewers, writes MarketingCharts.
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As the Nintendo Wii helped penetrate and create a new casual gaming market, new research indicates that coed gaming may be the next challenging opportunity for videogame manufacturers, according to Anderson Analytics, reports MarketingCharts.
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Following what The New York Times called a “lobbying blitzkrieg” by the cable companies, FCC chairman Kevin Martin announced that he is tabling his push to increase the agency’s authority over the cable television industry after failing to win enough support from fellow panel members.
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Hearst-Argyle has signed a deal with Google in which it will become the first television industry reseller of the Google AdWords advertising program.
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U.S. households are expected to spend an average of $471 on gifts during the holiday season, up some 4.9 percent from last year’s estimate of $449, according to The Conference Board’s survey of Christmas gift spending intentions, reports MarketingCharts.
In a landmark move, Verizon has said that it will allow devices and software - and other applications not offered by the company - to run on its network, according to the Hollywood Reporter (via Yahoo News).
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Car? What car? On a typical Black Friday, between 300 and 400 people lose their vehicles in the Mall of America parking lot - the perfect time for Philips Electronics to launch its “simplicity” campaign that allows customers at the mall to use text messaging to find their cars.
