»
Hearst-Argyle has signed a deal with Google in which it will become the first television industry reseller of the Google AdWords advertising program.
Under the agreement, Hearst-Argyle, operator of 29 TV stations and more than 30 websites, will become an official reseller and will use its web sales force to provide marketers in its 26 local markets access to Google AdWords, the companies announced today.
“Our new collaboration will build on the trusted relationships that Hearst-Argyle has already established by selling local television and web advertising,” said Eric Stein, director of local markets at Google. “Now, local marketers will also have access to an additionally efficient and cost-effective way to reach customers on the internet and help drive their continued success online.”
Boston, MA-based research firm Yankee Group recently projected that local search and internet ad spending will grow from $1.9 billion this year to $9.3 billion in 2010. According to research by New York-based Access Markets International (AMI) Partners, Inc., more than 50 percent of U.S. small businesses believe they can use the internet for sales, marketing and customer support.
Today’s announcement represents an expansion of Hearst-Argyle’s relationship with Google. In June 2007, Hearst-Argyle became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube. To date, Hearst-Argyle has launched 26 YouTube channels populated with news, weather, sports and entertainment videos as well as with original, local television programming and content from its recently launched social-networking site High School Playbook.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
