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The New York Times has included an extra page in the Op-Ed section for the last three Sundays. Editor of the Op-Ed page, Andrew Rosenthal, says the move was made to compensate for lost space when the paper was shrunk to a smaller width last summer.
The reduction in space meant fewer reader letters, from an average of 15 per day to an average of 10, writes The New York Observer. It also meant fewer guest Op-Ed pieces. Rosenthal said that executive editor Bill Keller offered to give the section an extra page on Sundays to make up for the loss of space.
The new, expanded Op-Ed section includes a sampler of reader comments from the Times’ online stories and blogs, called Op Extra.
As newspapers across the country struggle to contend with market challenges such as the loss of readers and ad dollars to the internet, editors have been faced with reductions in staff, reduced space, and axed features and sections.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
