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Amsterdam-based Spotzer Media Group has launched a new platform that allows small and mid-sized businesses to create a professional commercial in 30 minutes, according to the company.
The new platform also introduces tools for planning and buying media across television, the web and out-of-home TV networks.
Since launching earlier this year, Spotzer has offered local advertisers around the world an online library of high quality “ready-to-air” commercials designed to run across television, the web and out-of-home TV networks.
Clients buy rights to use an ad with a degree of exclusivity that matches their budget. For example, a local business in New York can buy exclusive rights to use an ad throughout the tri-state area for as little as $500.
The new self-service platform makes searching Spotzer’s video library fast and easy. A mapping and scheduling engine enables clients to instantly determine the price and availability of ads. Online editing instruments let advertisers customize ads with their own logos, photos, slogans and other branding materials.
Spotzer faces steep competition in the U.S. in the form of the well-financed Spot Runner, which has operated for nearly two years and has $60 million in backing from venture capital firms and strategic investors WPP Group, Interpublic Group and CBS, reports Adweek.
Spotzer founder Andrew Klein credits Spot Runner with being the inspiration behind the company, but claims that Spotzer stock ads are of a higher quality, and that the company is skipping the mom-and-pop variety of businesses that make up part of Spot Runner’s target market.
Klein says the ideal audience for Spotzer are heavy newspaper advertisers such as furniture stores, retailers and recruiters.
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