More than half - 52.1 percent - of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, writes MarketingCharts, citing an American Pulse Survey of 4,069 respondents by BIGresearch.
Nearly 70 percent of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron for i-am TV, reports MarketingCharts.
After attacks from MoveOn and other privacy groups, Facebook has opted to modify its Beacon feature, which reveals items people have purchased from partner sites on their friends’ news feeds.
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