As travel costs have increased and customer satisfaction with the industry in general has decreased, so has satisfaction with independent travel websites, according to the J.D. Power and Associates 2007 Independent Travel Website Satisfaction (ITWS) Study, writes MarketingCharts.
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Consumers feel widespread dissatisfaction with their primary grocer - 73 percent of U.S. consumers said they feel either antagonistic toward or have no loyalty to their supermarket - and only 27 percent of grocery customers are acting as “advocates,” according to a recent IBM survey, writes MarketingCharts.
One in four internet users read consumer-generated reviews online, which then have a big impact - affecting not only what they purchase offline but also how much they are willing to pay for it, according to a new study conducted by comScore with The Kelsey Group, reports MarketingCharts.
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'Speechless' The Writers Guild of America and the Alliance of Motion Picture and Television Producers met and negotiated all last week, making some limited progress, but the parties are still stuck on payments for digital media.
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Dove has taken advantage of Reader’s Digest’s decision to sell advertising on its back page, purchasing the page for a year as part of its effort to appeal to older women.
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The FCC has approved Chairman Kevin Martin’s proposed rule to limit the size of U.S. cable operators to 30 percent of the market.
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Victoria’s Secret is reducing catalog circulation in order to suppress demand, which could cause sales to fall by as much as $150 million in the fourth quarter. The retailer is also reducing email circulation and getting rid of shopping incentives.
New video billboards in Washington, D.C., have added sound to go along with their crisp video images. The billboards are on the exteriors of the shopping, dining and office development in the downtown Gallery Place at Seventh and H Streets Northwest.
For the past several months, agencies have spent time educating their clients about the transition to the portable people meter method of radio measurement - a system that has now been postponed in most markets until September 2008 - and some agencies fear the delay may harm the industry.
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Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07 percent of all U.S. visits on Nov. 26 (Cyber Monday) - an increase of 26 percent compared with last year’s Cyber Monday, which received 4.02 percent of visits, Hitwise reported (via MarketingCharts).
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics, reports MarketingCharts.
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Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions - almost five times as many Chinese as Americans surveyed said they have a parallel life online (61 percent vs. 13 percent) - according to a survey of Chinese and American youth released today by IAC and JWT, reports MarketingCharts.
NBC is turning over a two-hour block on its prime time schedule to an outside production company for docudramas that will air back to back. The deal will give two, and perhaps three, hours of prime time scheduling to the producer of such popular cable shows as Deadliest Catch and Monster Garage.
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ZenithOptimedia’s new global advertising report estimates that the global ad market will grow next year by 6.7 percent; in the U.S., that growth will be just 4.1 percent.
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Don Imus returned to the radio today, along with two new cast members, a black woman named Karith Foster and a black man named Tony Powell - both comedians - who will help Imus conduct an ongoing discussion about race relations in the country.
