»
Victoria’s Secret is reducing catalog circulation in order to suppress demand, which could cause sales to fall by as much as $150 million in the fourth quarter. The retailer is also reducing email circulation and getting rid of shopping incentives.
The moves come in the aftermath of a new distribution center that was opened in August. Ramping up to full capacity has taken longer than anticipated, making it difficult to meet expected volume, writes Multichannel Merchant.
Sales at the Limited Brands company fell 64 percent in August due to shipping delays. Revenue then grew 27 percent in September and 5 percent in October, much of that due to redemption of a $25 discount apology sent to customers whose orders were delayed due to operational issues.
The moves to control demand have been taken in order to “protect our customers’ experience,” according to a company official.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
