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ZenithOptimedia’s new global advertising report estimates that the global ad market will grow next year by 6.7 percent; in the U.S., that growth will be just 4.1 percent.
Growth will come thanks in large part to the Olympics, the U.S. presidential election, and European football, writes Search Engine Land.
The report predicts that the internet will overtake magazines in 2010, becoming the world’s third-largest advertising medium. The internet ad market will be worth almost $61 billion, compared with the magazine ad market which will rest at about $60.5 billion, according to The Guardian.
See table of global ad spend and share of market by medium, 2006-2011.
The internet will account for 11.5 percent of global ad spend, behind TV, at 37.5 percent, and newspapers, at 25.4 percent. Currently, internet ad spend is behind radio but is expected to surpass radio next year; it already passed radio ad spend last year in the U.K.
Online will account for 15 percent of total ad spend in 10 regional markets around the world by 2010. Currently only four markets - Denmark, Norway, Sweden and the U.K. - have reached that milestone. In those four markets, online ad spend should surpass 20 percent of all media spend by 2010.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
