The monthly glossy magazine being launched by the Wall Street Journal, Pursuits, will be a global publication rather than one distributed just to U.S. markets as originally planned.
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Five of the ten fastest-growing online brands*, in terms of unique audience, over the last year in the U.K. relate to social and professional networking - and Facebook accounted for the growth of two of the five, and its own, according to (pdf) Nielsen Online, writes MarketingCharts.
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After negotiating for several months, Sears has decided to drop its Craftsman sponsorship of the NASCAR Truck series when its contract expires following the 2008 season.
More than one-third of U.S. tweens (ages 8-12) own a mobile phone, and those who access TV, music and the internet on their phones tend do so at home, according to a Nielsen study on the mobile media and cross media behavior of U.S. tweens, writes MarketingCharts.
Moshimo Kimiga, a mobile phone novel (or “keitai shosetsu”) about high school romance, was initially delivered in sections to thousands of mostly young females’ phones.
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Nearly 75 percent of U.S. internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video Metrix, reports MarketingCharts.
Google Sites, including YouTube, topped the rankings in both number of video viewers and videos viewed.
FCC Chairman Kevin Martin has faced criticism from lawmakers and fellow commissioners who have felt that he is abusing his power and failing to handle proposed cable TV and media ownership regulations in a fair and open matter. Now, two key House lawmakers are investigating Martin’s actions.
Oh! no... NBC Universal has hacked 25 percent of Oxygen Media’s staff as part of its takeover. Some of the workers will be offered jobs within NBC U “where available.”
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The mobile TV market will be worth over €4.4 billion (nearly $6.5 billion) in 2011 in Asia, North America and Western Europe combined, and subscription business models will dominate the market, generating more than 90 percent of revenues in 2011, according to a Screen Digest forecast, writes MarketingCharts.
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Clear Channel Outdoor is forming a partnership with a company that will allow it to sell advertising in the historic Piccadilly Lights center in London’s West End.
Tribune’s outlook has dimmed since its deal with Sam Zell was first announced, and, though the FCC has granted an exemption that should allow Zell to close on his $8.2 billion deal to take the company private, making the deal pay off remains a challenge.
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In an effort to reach high net worth customers, Land Rover partnered with AdMob in a campaign that targeted smartphone users and took advantage of AdMob’s new ad unit exclusive to the iPhone, which has a store-locator in the banner itself.
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Focus Media Holding Limited , China’s largest digital media group, today announced the launch of its first large-size LED digital outdoor billboard in Shanghai.
XM will be the exclusive satellite radio network for all five Bowl Championship Series (BCS) football games in January 2008.
Network radio revenue grew 9 percent in the third quarter, followed by non-spot radio, with a 7 percent increase in revenue. Year-to-date, non-spot radio gained 10 percent over the same time period last year, while network radio grew 5 percent.
