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In an effort to reach high net worth customers, Land Rover partnered with AdMob in a campaign that targeted smartphone users and took advantage of AdMob’s new ad unit exclusive to the iPhone, which has a store-locator in the banner itself.
Though it initially launched mobile marketing campaigns simply for branding purposes, Land Rover has realized the targeting and direct potential of reaching high income consumers on their top tier handsets, MarketingVOX writes.
Of those who clicked on the Land Rover mobile ad (see video), 23 percent responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent entered their zip codes, and 3 percent used the click-2-call action.
Running since late October, the Land Rover campaign has registered 400,000 impressions on the iPhone with 1,100 users entering their zip codes.
AdMob in turn worked with Mediaedge: CIA to define targeting parameters to reach a desired segment using a combination of mobile context, sites and devices.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
