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More than one-third of U.S. tweens (ages 8-12) own a mobile phone, and those who access TV, music and the internet on their phones tend do so at home, according to a Nielsen study on the mobile media and cross media behavior of U.S. tweens, writes MarketingCharts.
The report estimates that…
Some 5 percent of tweens access the internet over their phone each month, according to Nielsen, and 41 percent of tween mobile internet users say they do so while commuting or traveling (to school, for example).
However, mobile content is also a social medium for this audience: 26 percent of tween mobile internet users say they access the web while at a friend’s house and 17 percent say they do so at social events.
MarketingCharts has more findings from the study.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
