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After negotiating for several months, Sears has decided to drop its Craftsman sponsorship of the NASCAR Truck series when its contract expires following the 2008 season.
Craftsman is looking to stay in the sport in some form or fashion, however, says Scott Howard, manager of marketing partnerships and activation for Sears (via the Kansas City Star).
Craftsman had sponsored the NASCAR Craftsman Truck series for 13 years. Steve Phelps, NASCAR’s chief marketing officer, says it shouldn’t be difficult to find another sponsor. He points to “solid” ratings and a core fan base.
Craftsman is the only title sponsor the series has ever had. Races for the series - which began in 1995 - are now held at top speedways, and overall television viewership has increased every year. All races are now nationally broadcast by the Speed Channel and Fox.
Last December, Busch bid farewell to its sponsorship of the Anheuser-Busch NASCAR series. In October, Nationwide announced that it had taken over as sponsor of the No. 2 series.
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