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Nearly 75 percent of U.S. internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video Metrix, reports MarketingCharts.
Google Sites, including YouTube, topped the rankings in both number of video viewers and videos viewed.
Americans viewed more than 9 billion videos online in Sept., with Google Sites accounting for 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of them at YouTube.com (27.6 percent). See table of top US online video properties by number of videos viewed.
Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).
In total, nearly 136 million Americans, or approximately three in four US internet users, viewed online video in September. See table of top US online video properties by number of video viewers.
Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo Sites with 39.6 million.
Other notable findings from September:
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