In November there were 4,072,600 online advertised vacancies, a decrease of 89,100 - or 2.1 percent - from the October level, according to The Conference Board Help-Wanted OnLine Data Series (HWOL), reports MarketingCharts. Nationally, online advertised vacancies were up 9.7 percent from Nov. ‘06 to Nov. ‘07.
Younger adult viewers are 2.5 times more likely than older ones to be technologically proactive (e.g., resort to the web or DVRs) in catching up on TV shows they’ve missed, with more than half of older viewers doing nothing or waiting for reruns if they miss an episode, according to a Nielsen Company study, reports MarketingCharts.
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Advertising spending in U.S. measured media is expected to increase almost 4 percent in 2008 compared with 2007, when spending is expected to increase 3 percent, according to a new study from GroupM, MarketingCharts reports. Worldwide spending is expected to go up 7 percent in 2008, after an anticipated 6 percent increase in 2007.
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Wealthy, educated and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to a recent analysis from Scarborough Research, reports MarketingCharts.
Reader’s Digest Corporation will begin selling ads in its heartland food titles, beginning with Taste of Home.
R.J. Reyolds is being sued by eight states for its use of cartoons in ads that ran in Rolling Stone magazine. The suit alleges the company violated a 1998 pact in which the tobacco industry collectively agreed not to user cartoons in advertising.
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The DVD business is expected to post its first-ever year-over-year decline since the rise of the format a decade ago, with analysts expecting a drop of about 2 percent.
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In the hopes of addressing concerns about safety and to stave off future competition, Johnson & Johnson subsidiary Cordis Corporation is marketing its Cypher heart stent directly to consumers.
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The New York Times expects revenue to rise 1 to 2 percent in November, despite weak print revenue.
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A Senate committee has approved legislation in the hopes of putting a stop to legislation from FCC Chairman Kevin Martin that would loosen media ownership rules.
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Les Moonves, president-CEO of CBS Corp., has a positive outlook for his CBS Radio division, for the first time “in awhile,” he said during his lunch keynote at the UBS Global Media & Communications Conference.
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