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Reader’s Digest Corporation will begin selling ads in its heartland food titles, beginning with Taste of Home.
The bi-monthly magazine will relaunch with a new design with the December/January issue, according to Mediaweek. Despite a new look, with simplified food images, the magazine will maintain its reader-generated formula that has made it such a success.
The December issue contains a single outside ad, from Wal-Mart. The February/March issue will include Kraft and S.C. Johnson. With ad sales in mind, Taste of Home has set a guaranteed circ. of 3.1 million and has applied for membership in the Audit Bureau of Circulations for Taste of Home and its sister magazines, Light & Tasty (which will be relaunched in the first half of 2008), Simple & Delicious and Cooking for 2.
RDA has undergone several major changes after the company was taken over early this year by private equity group Ripplewood Holdings.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
