Dennis Publishing is launching a magazine/book hybrid based on Facebook. The 148-page “bookazine” is a step-by-step guide that includes everything from getting started to smart security tips, says Dennis Publishing’s lifestyle division managing editor, Bruce Sandell.
Toyota will begin using ProLink Solutions‘ digital out-of-home, on-course advertising in the first quarter of 2008.
A Wachovia analyst has revised her long-term growth estimates for broadcast and outdoor, and says that radio is now a no-growth medium.
Nielsen has developed a new service to help media companies track pirated content shared online, reports Broadcasting & Cable (via MarketingVOX).
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Arbitron announced today that it will narrow the sample size guarantee for its PPM ratings system to cover people aged 18 to 54, instead of the broader range of persons above the age of 6.
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A study released by Nokia predicts that within five years, a quarter of all entertainment will be created, edited and shared within peer groups, rather than coming out of traditional media groups.
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CBS chief Les Moonves is hopeful, though not terribly optimistic, about an imminent settlement to the writers strike; in the meantime, he has said that the network may air some series - edited for content - from CBS-owned premium cable channel Showtime.
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Clear Channel is still pursuing the deal that will take it private with two equity firms, but is now expecting the deal to close in the first quarter of 2008 rather than before the end of the year.
Google’s attempt to bring digital, auction-based buying and selling to the TV and print ad world are still years from fully impacting the company’s revenue.
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Some 93 percent of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to “Vertical Search Report 2008,” a B2B survey of more than 500 media and internet professionals, reports MarketingCharts.
NBC hopes to save between $20 million and $40 million by eliminating an entire level of MSNBC’s management team and making cuts on the newsgathering and operational side of things at NBC.
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In response to the recent controversy over the rate of cable TV penetration into U.S. homes, SNL Kagan last week released an analysis showing cable penetration at 58 percent at yearend 2006 - well below the 70 percent threshold suggested by FCC Chairman Kevin Martin at his Nov. 27 meeting - reports MarketingCharts.
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McDonald’s has partnered with schools in Seminole County, Florida, to offer free Happy Meals to students with good grades, behavior or attendance.
Matt Drudge has launched a mobile version of his popular Drudge Report site, at iDrudgeReport.com.
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