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Google’s attempt to bring digital, auction-based buying and selling to the TV and print ad world are still years from fully impacting the company’s revenue.
That’s what Tim Armstrong, Google’s president, advertising and commerce, North America, said at the 35th annual UBS Global Media Conference today, writes Adweek. The company’s plan to offer media buyers a single “digital dashboard” for buying advertising across media is still at a “very, very early stage,” he said, adding that it is anywhere from two years to five years out.
Perhaps the biggest problem Google faces in working with the print and television advertising worlds is the entrenched processes inherent to traditional media companies. Getting big businesses and agencies to change their ways is no small feat. Cable TV, however, is potentially a place Google can get a foot in the door: while the TV business is doing very well, smaller cable TV networks show a big variance in CPMs, Armstrong said. He believes that if Google is able to bring more data and digitization to the process, it could prove a big benefit to smaller networks and less popular shows.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
